Introduction

Cambria, a well-known producer in the natural quartz countertop and surface industries in the United States, faced challenges when attempting to combine innovative designs with long-lasting durability in order to guarantee elegance and usefulness. Their goals were to reduce their marketing initiatives and provide a flawless client journey. At that point, they looked for help from CloudPrism, a reputable Salesforce implementation and consulting partner.

The Challenge

Cambria faced several marketing and customer experience challenges:

Key problems they faced:

• Low lead generation due to an ineffective email marketing strategy
• Difficulty reaching prospects and converting them into customers
• Poor customer experience affecting customer loyalty

The Solution

CloudPrism implemented a comprehensive Salesforce solution to address Cambria's marketing and customer experience challenges.

Solutions provided by CloudPrism:

• Improve engagement and drove leads with personalized email campaigns
• Increased conversions by automating lead nurturing
• Enhanced customer loyalty through streamlined experiences

The Impact

The results exceeded expectations and delivered significant improvements across all key metrics:

Results that exceeded expectations:

• Increased lead generation by 35% within the first 3 months of implementing the email marketing strategy
• Improved conversion rate by 55% by targeting the right audience with personalized content
• Simplified marketing efforts and achieved an 82% cost saving using Engagement Studio and Automation Rules

What Made the Difference

CloudPrism's tailored approach to email marketing automation and lead nurturing transformed Cambria's customer acquisition process. By leveraging Salesforce's powerful marketing tools, we created a system that not only generated more leads but also nurtured them more effectively, resulting in higher conversion rates and significant cost savings.

If you're struggling with ineffective email marketing and low lead generation, CloudPrism can help you build a comprehensive Salesforce marketing solution that drives results. Let's connect.